Etisalat e&
Etisalat e& launched a targeted app campaign in the UAE with the goal of driving installs for the My Etisalat UAE App. The app was promoted as a one-stop solution, offering users the ability to manage accounts, pay bills, recharge Wasel, subscribe to new services, and share credit or data with loved ones. With its fresh, intuitive design and added value through personalized offers, the campaign successfully resonated with customers. As a result, Etisalat achieved 20,000+ installs, strengthening its digital presence and enhancing customer convenience.
Etisalat e& App Campaign – Driving Installs in the UAE
The key objective of the campaign proposed to Etisalat, one of the prominent telecom providers in UAE, was to promote installation of apps in their devices. The campaign was set to enhance customer interactions by inviting people to download and use the My Etisalat UAE App, which helps users to manage numerous telecom services in a convenient place and with controls.
The campaign was specifically focused on the people of the UAE to advertise the application on the basis that the solution eases day to day telecommunication related needs. The use of persuasive ad creatives and customer-centric messaging motivated the users to download the app through which they could avail special offers on smartphones and electronic devices, as well as telecommunication services.
The My Etisalat UAE App was not to be treated only as a telecom utility app Keeping its clean and user friendly interface, it allowed customers to keep track on their consumption, account operations, recharging Wasel, paying bills, subscription of new services, support requests, credit and data sharing with family and friends. To this the added features in the form of gifts and special offers made it an strong incentive to adopt.
The results proved successful performance of the campaign with more than 20,000+ installs. This success has not only spread the user base of the app It has also strengthened the brand reputation of Etisalet as a telecom service provider that is focused on delivering exceptional customer experience, and underwriting it with convenience through innovation.
Etisalat e& App Campaign – Driving Installs in the UAE
The key objective of the campaign proposed to Etisalat, one of the prominent telecom providers in UAE, was to promote installation of apps in their devices. The campaign was set to enhance customer interactions by inviting people to download and use the My Etisalat UAE App, which helps users to manage numerous telecom services in a convenient place and with controls.
The campaign was specifically focused on the people of the UAE to advertise the application on the basis that the solution eases day to day telecommunication related needs. The use of persuasive ad creatives and customer-centric messaging motivated the users to download the app through which they could avail special offers on smartphones and electronic devices, as well as telecommunication services.
The My Etisalat UAE App was not to be treated only as a telecom utility app Keeping its clean and user friendly interface, it allowed customers to keep track on their consumption, account operations, recharging Wasel, paying bills, subscription of new services, support requests, credit and data sharing with family and friends. To this the added features in the form of gifts and special offers made it an strong incentive to adopt.
The results proved successful performance of the campaign with more than 20,000+ installs. This success has not only spread the user base of the app It has also strengthened the brand reputation of Etisalet as a telecom service provider that is focused on delivering exceptional customer experience, and underwriting it with convenience through innovation.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
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Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
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Successful First Orders
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
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AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
CPL
Case Study
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
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McDonald’s wanted to drive new user registrations for its app from its target audience.
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McDonald's
McDonald’s wanted to drive new user registrations for its app from its target audience.
40.6K+
App installs
68%
Install to Registration Rate