Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
Swiggy Acquired 175K+ New users within 4 months
The Desire
Swiggy, India’s largest food ordering and delivery platform, wanted to acquire new users and encourage them to transact on the platform.
The Execution
The campaign used precise user targeting and real-time performance optimization to maximize both user acquisition and transactions.
What Worked
Mouth-watering creatives showcasing authentic Indian food.
Exclusive first install offer to drive sign-ups.
Telco-backed data management platform to reach highly relevant users.
Targeting strategy focused on food buyers, shopping enthusiasts, deal seekers, and convenience seekers.
The Results
175K+ new users acquired within 4 months.
43K average new installs per month.
27K successful first orders.
15.5% first order success rate, consistently achieved over 4 months.
This combination of creative appeal and data-driven targeting helped Swiggy scale user growth rapidly while ensuring strong conversion rates.
Swiggy Acquired 175K+ New users within 4 months
The Desire
Swiggy, India’s largest food ordering and delivery platform, wanted to acquire new users and encourage them to transact on the platform.
The Execution
The campaign used precise user targeting and real-time performance optimization to maximize both user acquisition and transactions.
What Worked
Mouth-watering creatives showcasing authentic Indian food.
Exclusive first install offer to drive sign-ups.
Telco-backed data management platform to reach highly relevant users.
Targeting strategy focused on food buyers, shopping enthusiasts, deal seekers, and convenience seekers.
The Results
175K+ new users acquired within 4 months.
43K average new installs per month.
27K successful first orders.
15.5% first order success rate, consistently achieved over 4 months.
This combination of creative appeal and data-driven targeting helped Swiggy scale user growth rapidly while ensuring strong conversion rates.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
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Check our other project case studies with detailed explanations
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Check our other project case studies with detailed explanations
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