McDonald's
McDonald’s wanted to drive new user registrations for its app from its target audience.
Objective
To drive new user registrations for the client’s mobile app by targeting food and drink enthusiasts within their key demographics.
Challenge
While the brand had strong visibility, it faced difficulty in:
Sustaining high registration rates
Converting app installs into active users
Reaching a relevant audience interested in promotions and digital offers
Solution
A multi-phased digital acquisition campaign was implemented with a sharp focus on:
Highly targeted media buys across food and lifestyle channels
Mobile-optimized creatives to boost engagement and installs
A seamless onboarding experience to improve conversion post-install
Results
27K+ new user registrations
40.6K+ app installs over the campaign period
Achieved a strong 68% install-to-registration conversion rate
Conclusion
By strategically aligning user acquisition tactics with the brand’s audience behavior, the campaign successfully turned installs into loyal app users. The high conversion rate of 68% reflects both the strength of the campaign execution and the relevance of the audience reached.
Objective
To drive new user registrations for the client’s mobile app by targeting food and drink enthusiasts within their key demographics.
Challenge
While the brand had strong visibility, it faced difficulty in:
Sustaining high registration rates
Converting app installs into active users
Reaching a relevant audience interested in promotions and digital offers
Solution
A multi-phased digital acquisition campaign was implemented with a sharp focus on:
Highly targeted media buys across food and lifestyle channels
Mobile-optimized creatives to boost engagement and installs
A seamless onboarding experience to improve conversion post-install
Results
27K+ new user registrations
40.6K+ app installs over the campaign period
Achieved a strong 68% install-to-registration conversion rate
Conclusion
By strategically aligning user acquisition tactics with the brand’s audience behavior, the campaign successfully turned installs into loyal app users. The high conversion rate of 68% reflects both the strength of the campaign execution and the relevance of the audience reached.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
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