My STC App
The My STC App Campaign targeted users in Saudi Arabia to drive installs for the app, which allows users to manage their mobile and landline numbers along with various services. With over 24 million impressions, 34,000 clicks, and 5,000+ installs, the campaign achieved a 15% conversion rate, exceeding STC’s app quality goals and demonstrating the power of targeted digital marketing.
My STC App Campaign
The My STC App initiative aimed at raising the number of users to install the My STC App in Saudi Arabia (KSA). The app also allows the customer to be able to manage and control their mobile and landline numbers among many other services. The main goal of the campaign was the generation of installs, which is why it brought high numbers of impressions (over 24 million), clicks (34 thousand), and installs (more than 5,000), which resulted in a 15 percent conversion rate.
The campaign strategies used were the identification of the right audience in the KSA and the utilization of clear value-oriented messages about the features of the app. The work helped the campaign to go above its App Quality Indicator at STC, enhancing the number of installs and the engagement rates. The result points not only to the capacity of the campaign to reach a huge number of people but also the capacity of the campaign to translate reach in the actual downloading of the app.
Overall, the campaign's success showcases the power of precise targeting, compelling messaging, and strategic digital advertising in driving significant results in competitive markets like the telecom industry.
My STC App Campaign
The My STC App initiative aimed at raising the number of users to install the My STC App in Saudi Arabia (KSA). The app also allows the customer to be able to manage and control their mobile and landline numbers among many other services. The main goal of the campaign was the generation of installs, which is why it brought high numbers of impressions (over 24 million), clicks (34 thousand), and installs (more than 5,000), which resulted in a 15 percent conversion rate.
The campaign strategies used were the identification of the right audience in the KSA and the utilization of clear value-oriented messages about the features of the app. The work helped the campaign to go above its App Quality Indicator at STC, enhancing the number of installs and the engagement rates. The result points not only to the capacity of the campaign to reach a huge number of people but also the capacity of the campaign to translate reach in the actual downloading of the app.
Overall, the campaign's success showcases the power of precise targeting, compelling messaging, and strategic digital advertising in driving significant results in competitive markets like the telecom industry.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
Swiggy
Swiggy acquired 175K+ new users in just 4 months, with 43K installs per month and 27K first orders, achieving a 15.5% success rate through precise targeting and authentic food creatives.
43k+
New installs Done Per Month
27k+
Successful First Orders
Case Study
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
CPL
Case Study
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
CPL
Case Study
AXA Insurance
AXA Insurance launched a lead generation campaign in the UAE to boost health insurance sign-ups and reduce cost per lead (CPL). By leveraging contextual targeting, whitelisting premium health and news websites, and retargeting high-performing audiences, the campaign achieved impressive results—delivering over 6 million impressions and driving CPL well below the target.
6 M+
Impressions
$18.01
CPL
Case Study
McDonald's
McDonald’s wanted to drive new user registrations for its app from its target audience.
40.6K+
App installs
68%
Install to Registration Rate
Case Study
McDonald's
McDonald’s wanted to drive new user registrations for its app from its target audience.
40.6K+
App installs
68%
Install to Registration Rate
Case Study
McDonald's
McDonald’s wanted to drive new user registrations for its app from its target audience.
40.6K+
App installs
68%
Install to Registration Rate